The Market Overview provides the reader with key insights for a better understanding of markets for cyber-security and privacy products and services. It introduces to horizontal analysis of a situation of competitors at the same stage of the production chain) and vertical analysis of value added chains.
The market is defined in our context as a physical and virtual place, where supply and demand for cyber-security and privacy products and services meet. On the supply side, there is the industry that provides the aforementioned products and services, whereas the demand side consist of different segments such as consumers, SMEs, large corporations in different industries and government.
This overview website also provides information on key and emerging players, innovation stakeholders and the innovation value chain.