IPACSO has been investigating core macro trends within the PACS domain.
At a high level, macro factors can be placed in various categories along with a PESTLE analysis approach (or similar technique), i.e. Political, Economic, Social, Technological, Legal, and Environmental concerns, both at pan-European and wider international levels.
On a technological level, wider IT macro trends on PACS market innovation are continuously being assessed – these will include virtualisation, cloud computing, mobile computing, explosion of data, Internet of Things (IoT) and Internet of Services (IoS) among other trends.
Issues around data privacy and data protection legislation in relation to their barriers to innovation will also be prioritised.
The analysis has been carried out holistically within the overall PACS domain, and also within selected sub-domains in greater detail where relevant and appropriate.
Uncovering of such macro-trends will support the overall IPACSO research effort, and the subsequent IPACSO framework in several ways:
- Understand how and why such trends are preventing adoption of certain innovations within the PACs space – how they are creating new opportunities. Understanding of such trends will allow the “generic” innovation artefacts uncovered in the Innovation Model Analyisis to be specialised and refined to support the unique needs of the PACs domain. Hence, supporting IPACSO innovation framework elements developed in the Developing Framework will be built with unique domain-specific needs in mind.
- Support development of specific checklist questioning for evaluating innovations within the PACS space, complementing more market-generic factors found in existing innovation and market assessment frameworks.
- Provide an important basis for iterating on new idea concepts, and “pivoting” certain aspects until a viable concept is uncovered.
The analysis also focuses on key lines of enquiry, both at the holistic PACS level as well as the identified sub-domain levels where applicable, for example:
- Key value chain relationships (end users, vendors, suppliers, service providers, distributors etc), and other identified stakeholder categorisations of relevance
- Product and technologies of relevance, and assessment of potential for market disruption
- Strategic positioning of key incumbent competitors (at least that which can be outwardly inferred from available data and allowed stakeholder disclosure). Where certain individual company-level disclosures are confidential, they will be discussed on a sector-wide aggregated basis if it is allowed by research contributors to do so.
- Key emerging players and marketplace contributions – uncovering such players is crucial, as they often indicate nascent market segments that can be further developed by other existing or emerging players in the field.
To access some of the Privacy and Cyber Security Market Analysis, follow the subsections.