This theme provides a broad analysis of the Privacy and Cyber Security Market and Technological landscape from a number of key commercial, research-oriented, and policymaking perspectives that impact and characterise the domain.

This theme is decomposed further into four subthemes covering different perspectives on the PACs market domain:

1. “Trends and Challenges” - theme provides a summary of quantatitive statistics from key market analysis sources, as well as a detailed qualitative summary of trends impacting the PACs market
2. “Market Overview” -  analysis of key horizontal and vertical breakdowns within the PACs market, covering both supply and demand-side considerations
3. “Science and Technology” – analysis of key scientific and technology activities within PACs research and innovation communities, with particular attention on the EU perspective
4. “Policy Framework and Legislation” – summary of key bodies and initiatives from policy, legislation and standards perspectives

The Market Analysis theme complements the “Market” Theme also

Analysis in this module will help privacy and cyber security researchers and innovators gain a comprehensive 360 degree understanding of IT/cyber security and privacy marketplace across all key perspectives - providing a strong knowledgebase input for participating effectively in the domain.

The report will provide readers with a comprehensive baseline understanding of the PACS market and wider domain. From there, innovators will likely have further specific market questions relating to their specific context – finding answers to these specific questions will be supported by other templates and modules in the  with IPACSO framework.[SG1] 

• Product development professionals seeking to clarify direction and identify opportunities in security, privacy or broader ICT markets
• Researchers and research management personnel seeking to extend their understanding of key perspectives influencing the security and privacy commercial and research domain
• Policymakers looking to understand market landscape and needs of security/privacy innovators and impact on wider ICT space
• CISOs and IT Decision-makers seeking greater understanding of security and privacy domain from an innovation perspective and potential impacts
• Investors in security, privacy and ICT areas seeking to identify key trends and opportunities